Brian Solis

The Deep Work of CX and Digital Transformation

Brian Solis - April 18, 2019 3959

On 16 April 2019, I was invited by my dear friend Ross Quintana to join the popular, weekly Adobe series “#AdobeChat.” I have to say that it was one of the fastest hours I’d experienced in a long time. In this conversation, we, along with countless forward-thinking executives, discussed “The Deep Work of CX and Digital Transformation.” Of course, I peppered in a bit about Lifescale and how it affects employees and customers. Below, I’ve collected Adobe’s questions along with.

What’s important for CX executives and marketers to consider in 2019?

Brian Solis - April 01, 2019 1136

A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note...

What’s important for CX executives and marketers to consider in 2019?

Brian Solis - March 31, 2019 970

A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note...

Attention is a Currency: When it Comes to Digital Distractions, We are Spending More Than We can Afford

Brian Solis - March 26, 2019 136

“Our attention is traded as a commodity. The more of it we spend on any given platform or vice, the more hosts can sell it for.” 🤳 This was a hard message to take to a massive event rooted in the very platforms at the center of so much disruption. But, the more we know (and embrace) the devastating effects of the dark side (and underbelly) of  social media and digital distractions, the more we can take control. We can then...

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